Pacifico is for the independent spirit, those who follow their own compass and carve their own path. And when you carve your own path you end up in unexpected places. Places where others wouldn’t think to go.

That’s why Pacifico pulled up anchor and took its message to some of the most remote billboards in the U.S., to the twisting roads of the Smoky Mountains and Adirondacks and in the remote towns of Copper Harbor and Crescent City. It wasn’t about millions of people seeing it, it was about the important few who’s internal compasses inspire them to explore the edges of the map. Because they truly live “Life Anchors Up”.