To get ‘Starkish’ out there, we offered top media personalities a trip to NY for the most high profile use of the word. We also knitted ‘Starkish’ into iconic New Zealand brands, had it knitted into a hit song, and created online debate through thestarkishdebate.blogspot.com. At the peak of the starkish hype, we linked ‘Starkish’ with the drink ‘Stark’ at an exclusive launch party.

The word infiltrated pop culture at all levels, from high fashion to bar conversations and Stark became the drink to be seen with. There was a nationwide sell-out of the product, 4.5 hours of free airtime reaching 1.6 million people, and a 37% growth in our clients RTD sales.