Cannes Lions
BISCUIT FILMWORKS, Los Angeles / CONAGRA / 2013
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Between co-ed baby showers and men in yoga classes, it is clear the modern man has lost his way. “Paddleboat” chronicles the story of an elite team of EMTs called Steak & Rescue who save a guy suffering through a painful swan boat date, using the most powerful man-medicine they’ve got: new moist and tender Slim Jim Steakhouse Strips.
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