The objective was to promote cross category purchase by implementing an online sweepstake and instant win promotion. Consumers were pushed to the Green Is Good site through FSI, an email campaign to current ConAgra registrants, and ConAgra’s websites’ banner placements. Target audience was Healthy Choice consumers; adults 25+, HHI $60K+, with at least some college or more. Through registration and entry of a Healthy Choice UPC, users could collect game pieces in order to win 6 grand prize trips, hundreds of other secondary prizes, and thousands of BOGO coupons. This has been the most successful online promotion for ConAgra to date.