In order to raise awareness of the new Alpina colour range, we developed a special aid to facilitate choosing the right colour: a fan deck of tinted glasses, which was given away for free at the POS. Thanks to this measure, potential customers could take Alpina’s range of colours away with them and try the different shades out in their own homes. Not only did this help customers make the right choice when it comes to colour, but also made them more likely to choose Alpina.

The first 4 weeks after the promotion began saw a 33% increase of the click rate on Alpina’s website, as well as an amazing 16% increase in sales of the new range of colours.