2020 was a bit of a year. The world became tenser. Budgets got tighter. To lead the joyous respite from reality, ALDI enlisted the help of the big red fella. Santa in a reindeer bedazzled leotard? That just had to be done. He was cloned eight times and went above and beyond his job description. Belly-flopped into the silly season, danced with a feast on his feet, flipped over a tree, and joyously flew in the face of 2020. A combination of the summer Christmas and Aussie spirit. Defiantly festive, and a little bit bonkers.