In order to get personal with our female target audience we went straight to their natural habitat – the shopping centre.We designed a home experience with living, bedroom and children’s spaces in order to showcase the potential Dulux decorating outcome.We broke category conventions and delivered an experience that went beyond the confines of paint in order to talk about the colour and decorating possibilities in the home.

Compared to an equivalent magazine budget, we reached the same total number of consumers.

30% of the total reached from this campaign had a tangible Dulux experience.Of that 30%, 3% had between a 3 and 5 minute one-on-one conversation with Dulux - a triumphant demonstration of engagement!