The key message of campaign is "Paint me right on the rust!!!" Due to aggressive enviroment in Russia the most exposed to the torture tests, the hardest working metal are city buses! We dressed public transport with anti-corrosion suit made by Hammerite, the metal paint specialist. Our ad campaign took place in 10 key russian cities, including in Moscow and Saint-Petersburg, Bus routes were aimed to reach audience on the way to country houses and DIY outlets