Should Art Kill?

Artists, one of the major proponents of positive balance in nature, have become killers without even thinking about it. The bristles of the brushes have become weapons of mass killing for multiple species like the Mongoose, Indian Weasel and Squirrels. These animals are poached for their fur, which is used to make paintbrushes. While synthetic bristled brushes are available, artists generally prefer to use the more ‘natural feeling’, fur brushes, unaware of the illegal poaching that goes into delivering the same. Thousands of animals have been paying the price for our species’ creative expression!

The Wild Life Conservation Trust wanted to make the target audience aware of this. Our creatives, in the form of print ads and posters, showed the entire brush made of each animal that gave its life for making it. We very clearly made the case that artistic expression is not worth killing for.