Cannes Lions

CHILDREN'S CHARITY

STRAWBERRYFROG, New York / NANHI KALI / 2008

Film
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Overview

Entries

Credits

OVERVIEW

Description

Nanhi Kali is a non-profit organization that saves the lives of girls in India by providing means for them to attend schools for girls and providing an opportunity that they may not otherwise receive. We developed the Nanhi Kali iSite, http://www.girlsmiles.org. The site is a truly innovative internet 2.0 site used to generate donations and awareness without relying on traditional mediums. Sheyra is an online guide to help you make a difference across the web.

Execution

The Nanhi Kali iSite was launched in 2008 to opinion-formers across the globe. Shreya guided these leading cultural figures through all the social networking and content sites already existing on the web. She guided them to Wikipedia for background information on the organization, to YouTube for documentaries, and to changethepresent.org for easy donations. Shreya also guided them to Google, blogs, and Facebook for content and community. This is the perfect idea for a non-profit organization, to utilize existing techonologies to get the message out, vs the investment in a website. Shreya is a human evolution of the internet.

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