Cannes Lions
REMO ASATSU, Madrid / MITSUBISHI / 2003
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"One day I came home and the muse told me she was leaving me. Look for me in that place where no one goes she told me." A writer tells us. Driving a Pajero, he searches high and low for her. Finally, he arrives at the place where no one goes ... but she isn't there either. Disappointed, he comes back to find, to his surprise, that everyone is reading a book, the same book. It turns out to be written by him, and begins "One day I came home and the muse told me she was leaving me ..."
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