Cannes Lions

PANADO PAINKILLERS

DRAFTFCB SOUTH AFRICA, Johannesburg / ADCOCK INGRAM / 2011

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A doctor steps out the office, but recieves a phonecall when he's out. His pet parrot answers the phone and listens to a patients symptoms. The parrot then squarks "Panado" repeatedly. The doctor returns to his office to find his pet beside the phone.

We created a character that would serve as a companion to our doctor, a parrot. And as parrots do, would adopt the word/phrase used most frequently in the doctor’s office, which is ‘Panado’. Panado, the doctor’s most consistent prescription, again and again and again.

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