Cannes Lions
D'ARCY MASIUS BENTON & BOWLES, Warsaw / PROCTER & GAMBLE / 2001
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Description
A little girl wanders around a house. Voices tell her how close she is getting in relation to an unknown object. Then, attracted by steam coming from a boiling hot kettle, she reaches for it. Cut to products shot. Super: Buy these products and you can help build a children's hospital for the treatment of burns.
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