Cannes Lions
OGILVY & MATHER COLOMBIA, Bogota / GLAXO SMITH-KLINE / 2010
Overview
Entries
Credits
Description
For the launch of Panadol Advanced we did not make conventional radio spots, we used real songs that were part of the radio stations music broadcast to communicate the product’s benefits. We chose songs with the word ‘pain’ in the lyrics and interrupted them to give a solution.
Similar Campaigns
12 items