Cannes Lions
GREY GROUP HONG KONG, Hong Kong / GLAXO SMITH-KLINE / 2009
Overview
Entries
Credits
Execution
To illustrate Scott’s power to help children grow faster, we printed a full-size kid on a concertina-type water bottle to hand out to parents. When pulled out, the kid seems to grow immediately, right in front of your eyes.
Outcome
2,000 bottles were given away within 2 weeks outside supermarkets. They were seen hanging around the schoolbags of kids all around town.
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