Cannes Lions
OGILVY PERU, Lima / GLAXO SMITH-KLINE / 2010
Overview
Entries
Credits
Execution
We floated the main causes of headaches in water, then by pressing the pad it simulated the effect of effervescent bubbles, disappearing.
Outcome
In a didactic way, we showed the benefits of our product. We made people comment. Everyone who heard about it started to pass by to interact with it even though the bus stop wasn't theirs.
Similar Campaigns
12 items