Based on the concept that everyone is a potential artist, The Inner Creative campaign allowed people from all ages and occupations to explore their creative side. We developed a software that invisibly turned all the user’s mouse moves and clicks into brush strokes, thus generating an unique art work. The Inner Creative platform allowed visitors to create and publish their work on the online gallery, or even have it turned into an real-life canvas. As part of the campaign, an art exhibition was held in one of São Paulo’s finest museums portraying works of famous Brazilians who had nothing to do with visual arts.

To start of we had to make sure the Inner Creative software was working 100% so it could be sent to famous Brazilians who had no previous experience in visual arts. Once they’ve created their art by using the software, we transformed the results into a series of actual canvases, and threw a big art exhibition in one of São Paulo’s finest museums displaying these art works. The event was quickly embraced by the mass media, generating inestimable media impressions. The Inner Creative exhibition lasted 3 weeks at the MuBE (Museu Brasileiro da Escultura) right in the heart of São Paulo. The buzz around the exhibition eventually brought people to the online platform, where they could download and create their own art work, to be uploaded in the online gallery.Yes. By depicting works created by famous Brazilians from different occupations, the Inner Creative exhibition became a hot topic in many circles (law, medicine, sports, etc). The exhibition soon became the talk of town, being embraced by both the public and the mass media.

Actually, everything turned out better than both the agency and the client’s expectations. The Inner Creative exhibition became national news and was showcased in various news channels. The online platform received more than 1500 art works (200 were expected).

The Inner Creative online platform received more than a thousand art works created by users from around the world, from all ages and occupations.

The real-life exhibition generated heated discussions about art on blogs, TV and magazines. The exhibition was included on the city’s cultural agenda and received wide media coverage both on press and TV. And Panamericana registered a 20% raise on course submissions when compared to the same period the previous year. Amongst the new students, there are doctors and lawyers.