Cannes Lions

ROAD SAFETY AWARNESS

FISCHER BUS, Lisbon / PORTUGUESE SLEEP ASSOCIATION / 2011

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A boy struggles against drowsiness, in his work place. But for a second, he loses the fight, closes his eyes for a second with a coffee cup on his hands, that drops down and afterwards make a chain of events that turns his office and his colleagues upside down. In the end, ironically, appears the claim: "FORTUNATELY HE FELL ASLEEP AT THE OFFICE". Then, we see "DRIVING TIRED CAN KILL."

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