With over 200 video entries submitted, the contest target was exceeded by more than 100%. Thanks to the innovative exploitation of viral marketing and social media, the result was a 360° campaign with active target group involvement. The contest platform was instrumental in creating an active video community for Panasonic.Contest results:250,000 visitors to the contest portal20,000 commentsViral results:Seeded views: 180,000YouTube views: 26,500Total views: 310,700Response rate: 7.28%Clicks: 6,000 direct links to the contest website