The campaign objective: Demonstrate how DB2 software delivers information on demand.

The target: IT strategists and implementers.The challenge: compel this busy audience to take the time to understand this complex offering. We created an interactive and voyeuristic landing experience that enabled users to literally look around someone’s office. They could read the pro’s email, listen to his voicemail, preview webcasts, compose music, and research industry applications. This highly successful campaign – users averaged upwards of nine minutes – uses the medium to make a broader point: IBM connects people with the information they need, on demand.