Cannes Lions
COM@S, Seoul / PANASONIC / 2005
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The AD is expressed by Panasonic's slogan "Idea for life".Earphones represents the electronic shock therapy's equipment. When you Click the mouse's, electronic shock therapy's equipment, to a nearly dying man the, hear beat goes up rapidly. A powerful MP3 player revives the man by the Real Music. Through the copy "Music is alive" it expresses a man's powerful life force and MP3 player's vitality.
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