To communicate "Eye care technology" from Panasonic Viera TV, we created a TVC with no visual at all for the viewers, so they can relax their eyes for a while. That's because we care about their eyes.

To show consumers that the harsh light rays television emits could worsen your eyesight, and to prove the effectiveness of our new Eye Care Technology. We created a TV Monitor filter and donated this media for free to the public to be installed on their TVs such as Pub, Restaurant, Coffee Shop, Hospital, Government Office, Fitness Center, and Train Stations. The filter is designed to fit various TV sizes of any brand.

The media is seen by over 1,000,000 million eyes. The feedback was so strong, some even called in and asked where the filter screen could be bought. The target became more aware of the risk from watching TV, and eventually switch to Panasonic Viera. The sales doubled in 3 months. Total budget spent producing 10,000 pieces filter screen is $15,000. The achieved media exposure valued $2 million.