Cannes Lions
HAKUHODO, Tokyo / WORLD WILDLIFE FUND (WWF) / 2014
Overview
Entries
Credits
Execution
PANDA BLACK is a project to reincarnate your clothes by dyeing black what you're no longer wearing.
BLACK…can easily remove the stain. BLACK…can easily remove the discoloration.
By dyeing clothes "BLACK" you can give them a new lease on life!
We created a business model, not advertising.
We developed a new service with KYOTO-MONTSUKI Co.,Ltd.
This company that has specialized in blackening over 100 years in KYOTO.
We launched a service-website and held an exhibition for the publicity, which has been interviewed by TV and News Paper.
Outcome
Today, over 500 people have tried to blacken the clothes.
In addition, one of the major laundry chains decided to introduce this project.
This project has been interviewed by TV and Newspapers.
Rather than removing the dirt, we dye and reincarnate the clothes.
We invented a new laundry model.
This project started with 30-thousand yen budget (3 thousand dollars).
This small service will become bigger and bigger.
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