Cannes Lions

PANEX FRYING PAN

PUBLICIS BRASIL, Sao Paulo / PANEX PRODUTOS DOMESTICOS / 2007

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The banner invites the user to try out the new non-stick coating on the Panex frying pan. When the user places the cursor over the banner, he loses control over the mouse and the cursor begins sliding down the pan, revealing the non-stick qualities of the New Resist coating on the frying pan.

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