THE CAMPAIGN OBJECTIVE WAS TO DRIVE PANTENE 3 MINUTE MIRACLE AS THE BEST EVERYDAY CONDITIONER FOR COLOR-DAMAGED HAIR.

62% OF THAI WOMEN COLOR THEIR HAIR, REGULARLY. THEY'RE ALWAYS IN THE QUEST TO FIND THE BEST HAIR TREATMENT TO SAVE THEIR HAIR FROM HAIR COLOR DAMAGE.

WE STARTED THE CAMPAIGN WITH AN INTERNET FILM, WHERE WE SHOWCASED LOLAY PAINTING WITH BRUSHES MADE OUT OF HUMAN HAIR - COLOR DAMAGED HAIR. AS AN ARTIST, LOLAY WOULD KNOW THE DIFFERENCE BETWEEN THE GOOD BRUSH AND THE BAD ONES. HE PROVED THAT THE BRUSH QUALITY GOT BETTER AFTER TREATED WITH PANTENE 3 MM. FOLLOWING THE INTERNET FILM, WE HELD AN EXHIBITION, WHERE LOLAY DID A LIVE EXPERIMENT AND THEN SHOWCASED HIS WORK. IN THE EXHIBITION, WE PROVIDED DAMAGE HAIR BRUSHES AND PANTENE 3MM FOR WOMEN TO CONDUCT THEIR OWN EXPERIMENT. WE ALSO GAVE OUT “HAIR BRUSH EXPERIMENT” BOX SETS FOR HOME TRIALS. WOMEN LOVED IT, THEY REVIEWED THEIR EXPERIMENT ONLINE, UP TILL ONE OF THE TV SHOWS INVITED LOLAY TO TALK ABOUT THE PAINTING HE MADE OUT OF HUMAN HAIR BRUSH.