Cannes Lions

PANTENE SHAMPOO

GREY WORLDWIDE MIDDLE EAST NETWORK, Beit Mery / PROCTER & GAMBLE / 2008

Overview

Entries

Credits

Overview

Execution

We took advantage of the lamppost shape to express the physical aspect of split end hair.

Outcome

Seen by thousands of cars, this everyday lamppost all of a sudden got a new perception in people's mind.

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