Cannes Lions

PARACHUTE

RSA FILMS, London / PIRELLI / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Some skiers throw themselves down a very steep slope at high speed: the sequence is made more dramatic because it is shot in a subjective perspective. At the end of the slope, they suddenly take a leap into the dark and fall. Only at this point we find out that the point of view was not of a skier but of a car that while falling opens a giant parachute with the Pirelli logo.

Similar Campaigns

12 items

1 Eurobest Award
Happy Birthday from Earth

PRIME WEBER SHANDWICK, Stockholm

Happy Birthday from Earth

2022, HUSQVARNA

(opens in a new tab)