To establish Parachute Advanced as one of India’s top hair oil brands.

What better than a year calendar, where the product benefit is highlighted with every passing month. Borrowing from a rich, vibrant Indian art style, we made four calendars. In these we showed women from across the four corners of India.

We managed to form an unbreakable bond with our consumer. All four editions of the calendar have gone in for the second print run owing to the overwhelming requests from our consumers.