Cannes Lions

PARCEL DELIVERY

WUNDERMAN, Rome / POSTE ITALIANE / 2003

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Postacelere and Paccocelere are two products that Poste Italiane, the Italian national post company, offeres as good solutions for end-users to send a large weight of parcels -- documents by Postacelere and packs by Paccocelere - in 1 or 3 days, it depends on quantity.The main concept to communicate is the user now can:-feel safe, thanks to the costs refund in case of late-know the path of the parcel-buy for cheap costs, thanks to the prepaid tickets block (buy 10, have 11)

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