We created this with the intention of giving parents an opportunity to think about communication with their children and to do something about it. Our goal was for parents to think, for example, "Oh, I haven't talked much with my child recently" or "I'll make time with my children this weekend."It is difficult to see the dark side of one's heart. Some keywords are displayed on an analogue eye chart. The banner is like a child's heart and the further down you go, the more shocking the displayed words become.