• Conception and development of the Audi brand presence in Paris for the presentation of the new Audi product range.• Create highlight zones within the fair stand where the fair's novelties are staged centrally.• Charge the central communication topic of ‘technology’ with emotion while simultaneously linking it to the brand communication.

• The ‘emotion’ is presented at the stand as a medially-staged heartbeat. • The Audi heartbeat is the communicative bracket. The heartbeat is located in a huge rotunda pulsating with light.

• 1,500,000 visitors and 11,000 journalists experienced the milestone in Audi's fair communication live on-site.• The topic of heart and emotion was established as a permanent theme in Audi’s fair communication.