In 6 months of the campaign, Audisfera received 60.000 unique visitors/month with an average navigation time of 4min30s and the official @audibr Twitter became the third most popular Audi Twitter channel worldwide, being outnumbered only by the USA and Germany. In the same period, the brand increased sales in 30% compared to the previous year, 79 cars were sold to clients who followed Audisfera. The investment of U$ 76.518,00 turned into U$ 8.507.273 in sales revenue, generating a ROI of 2124%.