For a live demonstration of the "Park Assist" advantages, a car was being parallel parked again and again in the streets around big Volkswagen dealerships. During parking, the driver was holding a sign out of the sunroof that said, what the "Park Assist can let you do: Freehand parking".

The freehanded driver caused lots of fun and attention during the promotion. And made 7 of 10 people looking for advice at VW dealers, ask for the extra “park assist”.