Cannes Lions

PARKINSON HELP ORGANIZATION

OGILVY BRASIL, Sao Paulo / ABP - BRAZILIAN ADVERTISING ASSOCIATION / 2007

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The Brazilian Parkinson Association(ABP) is an NGO that aims at offering social assistance to patients who suffer from Parkinson disease. The piece shows the problem of lack of information and prejudice against those who suffer from the disease. It conveys the message of how important it is to help them have a better life because so far the disease is incurable.

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