To highlight how devastating Parkinson’s can be, we decided to show the lengths some sufferers will go to in order to get relief from their symptoms.

Deep Brain Stimulation (DBS) surgery is a form of brain surgery where electrodes are inserted into the patient’s brain. It’s risky, highly invasive, and for the “lucky” 10% of Parkinson’s sufferers who qualify for it, currently the best treatment available.

Our idea was to film an actual DBS operation being conducted by a real surgical team, on a real patient. And to make the point that if this is the best we’ve got, we desperately need help.

With almost no budget, we created a compelling video to raise awareness of Parkinson’s Disease and generate donations for Parkinson’s NSW. The launch – via the client’s web-site, Facebook page, and Youtube channel – was timed to coincide with World Parkinson’s Day on Monday 11th April, 2016. The spot was subsequently seeded online, broadcast nationally, and achieved national publicity.

In just 10 days, with minimal paid media:

- more than 38,000 online views

- national news coverage

- major uplift in awareness

- increased Government funding

- 30% increase in site traffic