Cannes Lions

PARODONTAX TOOTHPASTE

PUBLICIS, Amsterdam / STAFFORD MILLER / 2001

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Sweet Miss Sweden and bitchy Miss United Kingdom meet in a dressing room before the Miss Universe contest. Miss Sweden "eliminates" her opponent by giving her a tube of Parodontax. Voiceover: The taste takes getting used to, but Parodontax prevents irritation of the gums.

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