Part of a new global campaign we developed for VPRIV - which treats the rare, orphan disease Gaucher Disease.

Stills and moving imagery were developed under the new campaign concept: My Personal Story - an account of how the lives of patients with Gaucher Disease have been changed thanks to VPRIV. REAL patients were interviewed for insights that led to the scenarios depicted by the creative campaign. One scenario revolved around a young boy who wanted to fit in at school - and do all the things his friends did. We developed a sonic logo for the brand and a related longer soundtrack - which can be heard in the film - the first sonic logo Shire have developed!