The ad shows two parents in a kitchen, that have bought a parrot for their daughter, and are trying to get the parrot to talk. However, as much as they try, it’s a futile effort. The parrot just won't talk. Enraged by the situation, they head to the car with the bird in the cage, determined to return it to the pet store. Surprisingly, once they enter their Volkswagen car, the parrot finally starts talking.