Synopsis: all the launching campaign was articulated around the idea of optical illusion (in the Escher style)Concept: the characteristics of the new Audi A6 are such that they will hustle the established reference marks and will show the car under new prospects.

Objectives: to create traffic to the new Audi A6 website and to play synergy with the other media to maximise the impact of the global campaign.

Target Group: Men, AB.

Advertising media: Liberation.fr - lesechos.fr - lequipe.fr - Pack Sport (Wanadoo Sport, VOILÀ sport, &SPORTS.fr) - boursorama.fr...