We wanted to make shopping for a new car online entertaining. Instead of just being faced with info and stats we created something called Feature Films. A feature film, by our definition, is a 20 second short that focuses on a particular feature. We made 120 of them with designers and directors from all over the world. We also mixed the styles as much as possible. So the range goes from stop animation to live action to cell animation to some things we really don’t know what to call yet.