Cannes Lions
OGILVYONE, Paris / REMY COINTREAU / 2006
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Passoã sought a new communication territory and new ways to reach its target: 18-25 year olds.The objective was to reinforce product awareness and create a stronger emotional bond within the consumer relationship.Ogilvy propose two killer apps for the target that focused on music: user ringtone creation and user music video creation.
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