Cannes Lions

Passwords with a Purpose

303 MULLENLOWE, Perth / ROYAL LIFE SAVING / 2017

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We asked children to rewrite the WIFI passwords at local swimming centres, with each password encouraging parents to put down their phones and watch their children.

The WIFI passwords were then put on posters around local swimming centres.

Generic pool passwords such as 'aquatic_123' were replaced by messages such as 'you_are_my_lifeguard'.

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