Cannes Lions

Washboard Lifesaver

J. WALTER THOMPSON KUALA LUMPUR, Kuala Lumpur / WATER GIANTS / 2016

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Demo Film
Scale Drawing

Overview

Entries

Credits

Overview

Description

Children in rural communities are left unsupervised while their parents are busy with their chores or are working. So they wander off on their own to play by the river, sometimes they are not far from where their mothers are doing their washing.

We added a serrated edge to the swim board and created the Washboard Lifesaver.

This Washboard Lifesaver gives mothers an advantage when it comes to emergency situations where every second matters. A device that turns mothers who cannot swim, into lifeguards, so they can help to rescue a drowning child within their reach.

Execution

After considering a vast selection of options, we derived a visually pleasing, optimized combined design of a washboard and swim board, and made it with a composite material that's cost effective and highly functional.

High density compressed 45 EVA foam board. 10m nylon rope. Plastic whistle.

The Washboard Lifesavers are disseminated through the Water Giants outreach program network.

100 units produced to date, and currently being distributed to low and middle income communities in Malaysia.

Outcome

Reduced number of child deaths by drowning in rural communities.

The Washboard Lifesaver is easily mass produced at a low cost, making it affordable for the Water Giants to easily venture into more rural communities across Asia.

The Washboard Lifesaver is a supplementary tool that helps pave the way for the Water Giants outreach program to teach children in rural communities to swim.

Our volunteers connected with our target audience through product demonstrations of the Washboard Lifesaver.

We expect the idea to garner further interest, which will attract future investments from additional resources.

Similar Campaigns

8 items

Washboard Lifesaver

J. WALTER THOMPSON KUALA LUMPUR, Kuala lumpur

Washboard Lifesaver

2016, WATER GIANTS

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