If “Pattex 100%” can glue everything together, why not websites too? We communicate the products advantage with a banner tailored for the iPad, that uses the devices sensor controls: When the iPad is flipped 90 degrees everything on the website surrenders to gravity and falls apart. Only the banner that was glued on with “Pattex 100” stays where it was.

Letting everything fall apart on a website with one flip is a new and unexpected experience for users. We use CSS3 transitions-only and create a memorable visit.A maximum of attention within our target group by posting the banner on relevant craftsmen websites.