Cannes Lions
McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2010
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For the first time in Spain, the Minister of the Economy is a woman. Her name is Elena Salgado. There are, in fact, a number of other real women with the same name, women who have to cope with domestic budgeting and have to find ways of muddling through till the end of the month. These other Elena Salgados are also responsible for the economy, but at a domestic level. And they buy Pavofrío.
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