After identifying that one of the most reluctant targets to go to the theater are singles, who don't dare to go alone to the show, Teatreneu got creative again and found a new solution: Pay Per Love.

Pay Per Love invites singles to go to the theater to find their love. The system goes one step farther than the previous version and now helps you find affinity with other people seeing the show.

Laughter is key to define personality and kind of humor. According to research those are some of the most important aspects that define two people's affinity and compatibility to match. Now, with this evolved solution of Teatreneu, you not only pay per laugh but also per love.

Before the show starts, every person gives a selection of data about themselves they would like to share with a possible match.

During the show, a smile-detector system captures the laughter of every individual. This automatically shows a constantly updated affinity leader-board with images of those who laugh at the same jokes.

At the end of the show, a selection of those with highest affinity is displayed and like in Tinder, the single now picks the people he or she would like to match with. If the other person also chooses them the contact information.

It is expecting to get more than 3.000 matches during the singles's shows season of Teatreneu. That represented 31% of new loyal costumers or couples who went together to at least another show.

For every euro earned in an average performance, Teatreneu will earn 3,3€ extra.

Local newspapers picked up on the initiative and generated free publicity that brought a resulting 20% audience increase.

Other theaters are interested in buying the license to implement this solution in thematic shows for singles.