The concept of the “Balls Rehabilitation Centre” was born out of Fox Sports' enormous passion and commitment to sport. Sport is all about the stories - the successes and failures, glory and devastation, and the balls are right there on the front line, giving it all they've got.The four 30” and 60” TVC’s, supported by press and a viral email campaign are a behind-the-scene view of the dramatic decline in life quality many professional balls endure at the end of their careers. The founding of the “Ball Rehabilitation Centre” was an opportunity for FOX SPORTS to demonstrate their unrivalled passion and commitment to sport– proving “only FOX SPORTS care this much about sport”.

The FOX SPORTS “Ball Rehabilitation Centre” campaign ran between Jan and March 2005 in conjunction with an outlet offer. Inbound sales over this period have been exceeding sales targets set for AUSTAR. The inbound sales achieved during the campaign period in relation to sales targets are up 8.3%.

Significant word-of-mouth has also been generated in the marketplace, broadening the appeal of FOX SPORTS.