Cannes Lions

PAY WITH PAL

LEO BURNETT INDONESIA, Jakarta / PT METROPOLITAN RETAIL MART / 2015

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Overview

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Credits

OVERVIEW

Description

Pay with Pal is a facebook APP that lets you convert your facebook friends into human shopping vouchers at Metro Dept Store during the mens fair program. It's as a simple as selecting friends and facebook will calculate how much they are worth based on the numberof interactions. The more you interact with those friends, the bigger the value of the shopping vouchers.

Outcome

- Result :

Total voucher spent : 113,077,604 IDR

Total value earned : 87,977,604

Awarness value : 16,7 million

New Fans value : 18,3%

Media and social media conversation value : 1 million organic PR and Social conversation impressions.

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