Cannes Lions
BBVA BANCOMER, Mexico City / BBVA / 2019
Overview
Entries
Credits
Background
We know in Mexico (and probably all around the world) people spend their paychecks faster than they should. We're mocking of this fact to invite you to change to BBVA Bancomer bank.
Also, long names in mexican soap operas are a fun fact.
Execution
In this execution we listen to a singer doing a long falsetto to make the point that this falsetto may last longer than your paycheck. If so, you must change your bank to ours.
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