Cannes Lions

LOYALTY PROGRAM BLUE JOVEN

eONE GRUPO EURO RSCG LORENTE, Madrid / BBVA / 2002

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Overview

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OVERVIEW

Description

A great simulator of financial life. Rechar-game is targeted to young people (15-25) with the objective to achieve new customers for the BBVA (Bank) Loyalty Program. Actually the Program has more than 1,5 million of youngs.

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